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Christine Yung Hung

Professor

+32 9 264 59 25

Christine Yung Hung

Faculty of Bioscience Engineering, Department of Agricultural Economics

My work focuses on the intersection of behavioral economics, public health nutrition and agro-food marketing. My research group uses mixed-methods to explores how socioeconomic and external (e.g. policy interventions and marketing strategies) factors shape food choices and agrifood production practices, the eventual health outcomes and environmental impacts. Expertise and services include large-scale surveys, living labs, information tests, economic experiments with sensory evaluations, focus groups and advanced data modeling. I am also at the expert roster of Behavioral Science and Education Specialist at the Food and Agriculture Organization (FAO) of the United Nations; an external reviewer and monitor for projects funded by the European Commission. Before joining academia, I was a nutritionist in the pharmaceutical industry. Currently, I am chairing UGent’s ASEAN & South Asia regional platform to foster international collaborations. Within Food2Know, I am co-promoter for the CUSTOMEAT project.

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