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Hans De Steur

Professor

+32 9 264 59 30

Hans De Steur

Faculty of Bioscience Engineering, Department of Agricultural Economics

Embedded in the Division of Agri-food marketing and Chain management, my team is situated in the field of agri-food marketing and socio-economic analysis, with a focus on stakeholder behavior (from farmer to consumer) and evaluation of innovations and technologies in the agri-food sector. Core research topics encompass the assessment of the market potential of agriculture-nutrition linkages (e.g., biofortification), agricultural biotechnology (e.g. gene editing), alternative proteins (e.g., plant-based, insect-based foods), and climate-smart agriculture. Thereby, a multidisciplinary research approach is utilized, building upon cross-sectional, experimental and/or secondary data analytical approaches. I am also involved in the food market research hub, which incorporates novel tools and methodologies for stakeholder behavior analysis.

Agrifood marketing website: https://agecon.ugent.be/home/research/agri-food-marketing/

Personal website: https://hansdesteur.weebly.com/

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