Looking for an academic partner for your discovery projects?
Looking for an academic partner for your discovery projects?
Ghent University offers a unique proposal: the collaboration between veterinarians, physicians and scientists from different disciplines present at Ghent University takes the research to a higher level and creates many opportunities for innovation. At our Faculty of Veterinary Medicine these innovations can be tested in our own facilities and on the target species.
Check what we can offer in these fields
Ghent University offers a unique proposal: the collaboration between veterinarians, physicians and scientists from different disciplines present at Ghent University takes the research to a higher level and creates many opportunities for innovation. At our Faculty of Veterinary Medicine these innovations can be tested in our own facilities and on the target species.
Check what we can offer in these fields
Hans De Steur
Professor
+32 9 264 59 30

Faculty of Bioscience Engineering, Department of Agricultural Economics
Embedded in the Division of Agri-food marketing and Chain management, my team is situated in the field of agri-food marketing and socio-economic analysis, with a focus on stakeholder behavior (from farmer to consumer) and evaluation of innovations and technologies in the agri-food sector. Core research topics encompass the assessment of the market potential of agriculture-nutrition linkages (e.g., biofortification), agricultural biotechnology (e.g. gene editing), alternative proteins (e.g., plant-based, insect-based foods), and climate-smart agriculture. Thereby, a multidisciplinary research approach is utilized, building upon cross-sectional, experimental and/or secondary data analytical approaches. I am also involved in the food market research hub, which incorporates novel tools and methodologies for stakeholder behavior analysis.
Agrifood marketing website: https://agecon.ugent.be/home/research/agri-food-marketing/
Personal website: https://hansdesteur.weebly.com/